OUR COACHES

  • Level Up Head Coach Anthony White

    Head Coach Anthony

    Level Up Founder
    Royal Marines Commando
    Master Personal Trainer (Level 4)
    Pre & Postnatal Qualified
    GP Exercise Referral Trainer
    Instructor in British Weightlifting, Kettlebell Training, Mixed Martial Arts, Suspension Training, Circuit Training and Indoor Cycling

    Anthony’s entire life has been dedicated to health and fitness and throughout his career, he’s gained a wealth of experience in the physical training world. Anthony’s philosophy is training hard, but training smart and finding the right path for YOU as an individual.

    @antwhitecoach

  • Level Up Coach Richmond Ferrer

    Coach Richmond

    Qualified Personal Trainer
    Group Exercise Specialist

    With over a decade of experience in the fitness industry, Coach Richmond's journey began when he found himself struggling with weight gain. Determined to reclaim his health, Richmond embarked on a transformative journey which enables him to understand the physical and mental hurdles that come with overcoming weight challenges.

    @coachrichmondxb

  • Level Up Coach Anna Holmes

    Coach Anna

    BSc in Sports
    Female Strength and Performance Specialist
    Pre & Postnatal Qualified

    With over 10 years in the industry, Anna specialises in transformative, results driven training. With health prioritised, Anna guides individuals towards growth, improvement, and strength in all aspects of their lives.

    @annaholmescoaching

  • Level Up Coach Jeelna Ruparelia

    Jeelna Ruparelia

    • Musculoskeletal Physiotherapist

    • Yoga Teacher

    • Mobility Coach

    • Qualified Personal Trainer


    Jeelna delivers a biweekly unique and complimentary mobility class to educate and empower both men and women on alignment, breath and body awareness. Jeelna is passionate about helping individuals achieve and maintain optimal health, through the delicate balance of strength and mobility.

    @physiocore_fitness

  • Level Up Coach Henry Davies

    Coach Henry

    Qualified Personal Trainer
    Sports Massage Therapist
    BSc Sports & Exercise Science
    Pre & Post Natal Qualified

    Henry, London-born and trained, has been a Personal Trainer since 2007. He worked as a Sports Scientist and Fitness Coach for Crystal Palace FC’s U21s and first team, as well as other professional football and rugby clubs. He now uses his elite-level experience to help everyday clients train smarter and fit exercise into their lives.

    @hgd_elitecoaching_dxb

  • Level Up Coach Louise

    Coach Louise

    BA (Hons) Sports Development
    PGCE Physical Education
    Level 3 Personal Trainer
    Pre & Postnatal Qualified

    With over 25 years of experience in the fitness industry, Louise returned to coaching after becoming a mum –bringing with her not just qualifications, but real-life insight. Her approach blends deep knowledge with empathy, helping women build strength, confidence, and resilience at every stage of life.

  • Level Up Coach Amy

    Coach Amy

    Level 3 Personal Trainer
    Group Training Specialist
    Pre & Postnatal Qualified

    With over 5 years of experience coaching both 1:1 and in group settings, Amy is passionate about helping women feel strong, confident, and capable—in and out of the gym. Her approach goes beyond workouts, focusing on long-term lifestyle change through fitness, nutrition, mindset, and daily habits. Amy empowers her clients to build routines that support their goals and fit their real lives.

    @amy.jgphysique

  • Coach Abi Level Up

    Coach Abi

    Certified Personal Trainer
    Group Exercise Specialist
    Women’s Wellness Advocate
    Qualified Lifeguard & Swim Coach
    Former Firefighter

    Abi’s coaching journey began in her teens as a lifeguard and swim coach and later saw her meet the physical demands of firefighting by 24. Now a mother of two, she champions strength training that prioritises resilience and long-term health over quick fixes, guiding women toward habits that fit busy family life. Leading by example – whether in the gym or on an active family holiday – Abi empowers every client to move, feel and live stronger.

    @coach_abi_